Monthly Archives: March 2014

Abstract : Revealing the Intelligence of ‘Where’ using Location Analytics

Following is abstract for my plenary presentation at the 6th National Geospatial Information Symposium (NGIS-6) organized by Malaysian Centre for Geospatial Data Infrastructure (MaCGDI) & Department of Survey and Mapping Malaysia (JUPEM) under Ministry of Natural Resources and Environment (NRE), from 17-18 March 2014 at Putrajaya International Convention Centre (PICC).

Join my presentation on this topic on 18 March 2014 from 9.50am – 10.30am (Session III : Fostering the Potential of Geospatial against National challenges)

Revealing the Intelligence of ‘Where’ using Location Analytics

Value of our geospatial system (apps and data) is directly proportionate with number of users that have get access and benefits from it. The paper covers GIS and big data, location analytics, business intelligence (BI) and how to best leverage GIS to unleash the true potential of geospatial.

GIS continues to be a transformative technology for both public & commercial sectors. GIS serves as a platform for agencies to unlock the power of data through spatial analysis and location analytics. By viewing data on a map, organizations can discover new trends, anomalies and insights that lead to better decision making and strategies. It’s no surprise that these BI & GIS tools are increasingly used in conjunction with enterprise applications such as executive dashboard, enterprise resource planning and enterprise asset management, to name a few. By applying an analytics layer to these mission-critical applications, organizations derive greater value from the data they gather. Plucking new insights from and making more use of the data at their disposal helps organizations boost the ROI on these significant software investments. In fact, according to Gartner, the worldwide market for BI platforms, analytics applications and performance management software market grew to $12.2 billion in 2011. Moreover, a recent Gartner survey found that CIOs list BI and analytics technology as their No.1 priority.

As more products and services become commoditized, the time-to-decision window shrinks and globalization increases competitive pressures, organizations are seeking every opportunity to stand apart from their rivals and improve their top and bottom lines. The information gathered across their environments is a gold mine for those that can find ways to fully extract the valuable nuggets from the data piles. And progressive organizations recognize that the next frontier of competitive differentiation is to be found in exploring and exploiting the location-based information at their disposal.

The key is to tap into today’s advanced tools that make it possible to capitalize on the location component of existing corporate data assets. New tools and access to data are now allowing the power of location to be unleashed across many more business areas and to a much broader base of users.

In fact, with the growing consumption of location-based services on mobile devices, it’s only a matter of time before 99% of other non-traditional GIS users start demanding the ability to access location analytics within their organizations.


Most of the statistics and market research data are extracted from market research brief published by Esri – a TechTarget Esri 2012 survey of more than 180 business and IT managers and staff at organizations of all sizes across multiple industries.

You can access the full market research brief from my blog library.